Swizzels Matlow is a confectionery company based in the United Kingdom. The company is well known for its range of sweets and lollipops, including Love Hearts, Parma Violets, Drumstick Lollies, and Refreshers. Swizzels Matlow is a family-owned business and has been in operation for over 90 years.
Swizzels Matlow was founded in 1928 by two British sweet makers, Alfred and Maurice Matlow, and their partner David Dee.
The company's first major product was Love Hearts, which was launched in 1954 and became a huge success.
Over the years, Swizzels Matlow has continued to expand its product range with new and innovative sweets and lollipops.
In 2015, the company launched its first ever sugar-free Love Hearts.
Today, Swizzels Matlow remains one of the most well-loved confectionery brands in the UK, with its products enjoyed by people of all ages.
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Love Hearts are a type of tablet-shaped sweet made by Swizzels Matlow. Each sweet has a message or short phrase printed on it.
Parma Violets are a type of violet-flavoured candy made by Swizzels Matlow. They are small, round, and typically come in purple packaging.
Drumstick Lollies are a type of lollipop made by Swizzels Matlow. They are pink and yellow in colour, and have a chewy toffee centre.
Refreshers are a type of fizzy sweet made by Swizzels Matlow. They are small, round, and come in various fruity flavours.
Fizzers are a type of fizzy tablet-shaped sweet made by Swizzels Matlow. They come in various fruity flavours.
Yes, most Swizzels Matlow sweets are suitable for vegetarians. However, some products may contain animal-derived ingredients, such as gelatin, so it's always best to check the packaging before you buy.
Some Swizzels Matlow sweets are gluten-free, while others may contain gluten. Again, it's important to check the packaging to be sure. The company also produces a range of sugar-free sweets that are gluten-free.
Swizzels Matlow sweets are widely available in supermarkets, convenience stores, and online retailers. You can also buy them directly from the company's website.
Love Hearts are the best-selling Swizzels Matlow product, followed by Drumstick Lollies and Refresher bars.
The name 'Swizzels Matlow' is a combination of the surnames of the company's founders: A. Swizzels and M. Matlow. The 'Swizzels' part of the name was dropped in the 1960s, and the company has been known as 'Swizzels Matlow' ever since.