Serie Expert is a premium hair care brand owned by L'Oreal Professionnel that focuses on providing personalized hair care solutions for different hair types and concerns.
Founded in 1909 by Eugu00e8ne Schueller in France, L'Oreal has grown to become the world's largest cosmetics company.
Serie Expert was launched in 2000 as a brand under L'Oreal Professionnel, the professional products division of L'Oreal.
Since its launch, Serie Expert has been a leading brand in the professional hair care market, offering a wide range of products for various hair types and concerns.
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This shampoo is designed for very damaged hair and helps to restore the hair's natural barrier and protect it from further damage.
This serum is designed for rebellious and frizzy hair and helps to control frizz, smooth the hair's surface, and protect it from humidity.
This shampoo is designed for color-treated hair and helps to protect hair color while nourishing and strengthening the hair.
This shampoo is designed for fragile and breaking hair and helps to strengthen and reinforce the hair, reducing breakage and promoting healthy hair growth.
Yes, Serie Expert is a professional hair care brand and is sold exclusively in salons and by licensed beauty professionals.
Some Serie Expert products are formulated without sulfates and are suitable for sensitive scalps. However, it's best to check the product label or consult with a stylist before using them.
Serie Expert offers a wide range of products for different hair types, including fine, thick, curly, color-treated, damaged, and more. Consult with a stylist to determine which products are best suited for your hair.
No, Serie Expert products are not tested on animals and L'Oreal has been committed to ending animal testing for over 30 years.
Most Serie Expert products do not contain parabens, but it's best to check the product label or consult with a stylist to be sure.