Rap Snacks is a snack food brand that markets flavorful potato chips to consumers who enjoy hip-hop music culture. Each flavor of chips displays a different rapper on the front and has a unique flavor tied to that artist's persona.
Rap Snacks was founded in 1994 by James Lindsay in Philadelphia, PA.
In the early years, Rap Snacks was primarily distributed in convenience stores, gas stations and corner stores located in urban areas.
In 2005, the brand launched the first series of chips featuring popular hip-hop artists such as Master P and Jay-Z, which helped them gain more mainstream popularity.
In 2017, the brand relaunched with new branding and expanded its product line to include noodles, popcorn, and breakfast snacks, as well as adding more diverse hip-hop personalities to its flavor lineup.
As of 2021, Rap Snacks has over 20 different flavors of potato chips featuring hip-hop artists such as Cardi B, Lil Baby and Migos.
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The classic potato chips come in a variety of flavors, each with a unique rapper on the front. Flavors include Migos White Cheddar, Cardi B Jerk BBQ, and Lil Yachty Hot Cheese Fries.
The popcorn comes in a variety of flavors and is marketed with popular hip-hop personalities such as Romeo Miller and Fabolous. Flavors include Honey Jalapeno and White Cheddar.
The noodles come in a ramen-style packaging and have flavors such as Creamy Chicken Gumbo and Beef Prime Rib. Each flavor features a different hip-hop artist on the front of the package.
Rap Snacks can be found at convenience stores, gas stations, and grocery stores in urban areas, but can also be purchased online through retailers such as Amazon and Walmart.
Some flavors of Rap Snacks potato chips are vegan-friendly, such as the Lil Yachty's Hot Cheese Fries and Bar-B-Quin' With My Honey. However, flavors such as Cardi B's Jerk BBQ and Migos White Cheddar contain meat-based ingredients.
The most popular flavor of Rap Snacks tends to vary based on location and availability, but flavors such as Bar-B-Quin' With My Honey, Romeo Miller's Bar-B-Quin' w/Ranch, and Cardi B's Jerk BBQ are often among the favorites.
The rappers featured on the front of the bags may or may not have directly endorsed the flavors, but most often the flavors are meant to reflect the personality or style of the rapper featured on the bag.
In addition to potato chips, Rap Snacks also offers popcorn, noodles, and cereal bars. The brand has also collaborated with other companies to offer merchandise such as t-shirts and socks.