Maltesers is a chocolate brand owned by Mars, Incorporated, with a crunchy malt center surrounded by smooth milk chocolate. It is available in various sizes and flavors across the globe.
Founded in 1936 in the UK by Forrest Mars Sr.
The product was released to the public in 1937
In the 1960s, Maltesers were introduced to Australia, Canada, and the US
In 1976, the brand became part of Mars, Incorporated
Maltesers have been promoted through various advertising campaigns, with the catchphrase 'the lighter way to enjoy chocolate'
In 2016, Maltesers launched their 'Look on the Light Side' campaign to promote inclusivity and diversity
Whoppers from Hershey's are malted milk balls with a similar taste and texture to Maltesers
Mighty Malts from Necco are malted milk balls with a thicker chocolate coating
Various brands produce malted milk balls, a similar product with a malt center and chocolate coating
The classic Maltesers with a malt center and smooth milk chocolate coating
Malteser balls with a creamy chocolate center, available in various sizes and flavors
Malteser balls in a button shape, available in various sizes and flavors
Luxury chocolate truffles with a malty crunch
A standard 37g bag of Maltesers contains 187 calories
No, Maltesers contain wheat and barley malt extract and are not suitable for those with a gluten intolerance
Yes, Maltesers launched a vegan version made with rice protein in 2021
No, Maltesers do not contain caffeine
The number of Maltesers per box varies depending on the size and type of product. It is usually stated on the packaging.