Liftoff is a mobile app marketing optimization platform that provides AI-powered insights to help app developers and marketers acquire quality users and improve engagement and retention. They offer a suite of solutions and services that include automated user acquisition and retargeting, ad creatives, advanced targeting and segmentation, and analytics.
Liftoff was founded in 2012 by Mark Ellis and Harry Robertson in Palo Alto, California.
In 2014, Liftoff launched its mobile app retargeting solution, which helped app developers target users who had shown interest in their apps but had not yet installed them.
In 2017, Liftoff became the first mobile app marketing automation platform to offer a performance guarantee to its customers.
In 2018, Liftoff expanded its business to the Asia-Pacific region, opening a new office in Singapore.
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Automated user acquisition solutions that combine advanced targeting, creative testing, and bidding optimization to reach quality users at scale.
Dynamic creative optimization solutions that use A/B testing and machine learning to deliver personalized creatives to individual users.
Retargeting solutions that help app developers re-engage users who have interacted with their app but not taken a desired action.
AI-powered engagement solutions that help app developers improve retention and reduce churn by delivering personalized messaging to users at the right time and place.
Liftoff is a mobile app marketing optimization platform that provides AI-powered insights to help app developers and marketers acquire quality users and improve engagement and retention.
Liftoff offers a suite of solutions and services that include automated user acquisition and retargeting, ad creatives, advanced targeting and segmentation, and analytics.
Liftoff's competitors include AppLovin, Kochava, and Adjust, among others.
Liftoff's main products include user acquisition, dynamic ads, audience retargeting, and engagement optimization.
Yes, Liftoff became the first mobile app marketing automation platform to offer a performance guarantee to its customers in 2017.