KVD Cosmetics is a makeup brand known for its high-performance, cruelty-free and vegan beauty products that are long-lasting and highly pigmented. The brand is inspired by the edgy, alternative style of its founder, Kat Von D.
Founded in 2008 by tattoo artist and TV personality Kat Von D
Acquired by Kendo Brands in 2016
In 2020, Kat Von D sold her shares and stepped down from the brand, which was then rebranded to KVD Vegan Beauty
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A liquid eyeliner with a precise brush tip for creating fine lines and bold wings.
A full-coverage liquid foundation that is both long-wearing and transfer-resistant.
A highly pigmented, long-wearing liquid lipstick with a matte finish.
Yes, KVD Vegan Beauty continues to be a cruelty-free brand that does not test on animals.
As of 2021, all products from KVD Vegan Beauty are vegan, with the exception of the brow pomade and brow pencil which contain beeswax.
Yes, the Lock-It Foundation is a good option for oily skin as it is transfer-resistant and long-wearing.
While both are liquid eyeliners with brush tips, the Tattoo Liner has a finer tip for precise lines and the Dagger Liner has a slanted tip for creating a winged look.
KVD Vegan Beauty has made efforts to reduce waste and increase sustainability, such as switching to post-consumer recycled packaging and offering refillable products.