Horlicks is a brand of malted milk drink made from wheat, malted barley, and dairy ingredients. It is marketed as a nutritional drink with several health benefits, including improvement of bone strength, immunity, and brain function. Horlicks is available in various flavors and formulations for different age groups.
Horlicks was first developed by British brothers William and James Horlick in 1873 as a nutritional supplement for infants.
In the early 20th century, Horlicks was marketed to adults as a health tonic and energy booster.
In 1960, Indian pharmaceutical company GlaxoSmithKline Consumer Healthcare (GSK) acquired Horlicks, and it became a popular beverage in India and other Asian countries.
In 2019, GSK announced the sale of Horlicks to Unilever, which now owns the brand.
Bournvita is a chocolate-flavored malted milk drink that competes with Horlicks in India and other countries. It is also marketed as a nutritional drink for children and adults.
Complan is another malted milk drink that competes with Horlicks in India and other countries. It is marketed as a complete nutrition supplement for children and adults.
The original Horlicks formulation is a malted milk drink that can be served hot or cold. It is available in various flavors and sizes for different age groups.
Horlicks Protein+ is a protein powder mix with a blend of whey and casein proteins. It is designed for athletes, bodybuilders, and fitness enthusiasts who want to build muscle and improve recovery.
Horlicks Growth+ is a nutritional supplement for children aged 3-9 years. It contains essential nutrients such as vitamins, minerals, and protein, which are important for healthy growth and development.
Horlicks is marketed as a nutritional drink with several health benefits, including improvement of bone strength, immunity, and brain function. However, it should not be considered a substitute for a balanced diet and exercise.
No, Horlicks is not a meal replacement but a nutritional supplement. It should be consumed in addition to a balanced diet and not as a substitute for meals.
Horlicks is available in various formulations for different age groups, including children, teenagers, and adults. However, it is recommended to consult with a doctor or nutritionist before consuming Horlicks, especially for people with medical conditions or allergies.
Horlicks is primarily marketed in India, UK, Malaysia, and other Asian countries. However, it is also available in some other countries, including the US and Canada, but with limited availability.
The ingredients of Horlicks include wheat flour, malted barley, milk solids, sugar, minerals, vitamins, and natural flavors. It may also contain other additives, depending on the formulation and flavor.