East End is a UK-based brand that offers a wide range of spices, herbs, grains, pulses, and other cooking ingredients. Their products are popular among consumers who enjoy creating exotic dishes, but the brand also offers familiar staples for everyday cooking.
Founded in 1972 by a British Indian businessman
Started as a small shop in London that sold Indian spices and ingredients
Grew in popularity and expanded its product range to include ingredients from other parts of the world
Now has a large product portfolio and is sold in major UK supermarkets as well as online
Like East End, TRS offers a wide range of spices, herbs, and other ingredients for Indian and other cuisines. They are one of the largest and most well-known Indian food brands in the UK, and their products are widely available in major supermarkets.
Natco is another UK-based brand that offers a range of Indian spices, herbs, and other cooking ingredients. They have been in business for over 50 years and are also widely available in major supermarkets in the UK.
Patak's is a well-known UK-based brand that specializes in Indian cooking sauces, pastes, and chutneys. While they don't offer as wide a range of ingredients as East End, they are a major competitor in the Indian food market.
East End offers a range of Basmati rice varieties, including brown, white, and a mix of the two.
East End has a wide range of spices and herbs from around the world, including cumin, coriander, turmeric, and more.
East End offers a range of flours and grains, including chickpea flour, semolina, and maize.
East End offers a range of pulses, including lentils, chickpeas, and kidney beans.
East End products are available in major UK supermarkets like Sainsbury's, Tesco, and Morrisons. You can also buy them online from retailers like Amazon and Ocado.
Many customers are happy with the quality of East End products, which are often seen as a good value for money. However, some customers have reported inconsistencies in quality from batch to batch.
Most East End products are suitable for vegans, although some products may contain animal-derived ingredients, so be sure to check the packaging.
East End products typically do not come with recipes, but the brand's website has a section with recipe ideas for different cuisines.
Yes, many East End products are versatile and can be used in a wide range of cuisines. For example, their spices and herbs can be used to add flavor to Mediterranean, Middle Eastern, and African dishes.