Designworks is a global design consultancy, specializing in product design, branding, user experience and packaging design. It is owned by BMW Group.
- Designworks was founded in 1972 by Charles Pelly.
- In 1991, BMW Group acquired Designworks, and it has been a wholly owned subsidiary of the company ever since.
- In 2013, Designworks collaborated with Thermaltake to design Level 10 M gaming mouse, a product that received the prestigious Red Dot Design Award.
- In recent years, Designworks has expanded its services to include sustainability consulting.
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Designworks played a major role in designing the BMW i8 hybrid sports car, including the interior, exterior and user interface.
Designworks collaborated with HP to design the award-winning HP Z1 workstation, the world's first all-in-one workstation.
Designworks collaborated with John Deere to design the 8 Series tractors, which were awarded the prestigious Red Dot Award for product design.
Designworks offers product design, branding, user experience and packaging design services.
Designworks is owned by BMW Group.
Designworks has worked on several notable projects, including the BMW i8 hybrid sports car, the HP Z1 workstation, and the John Deere 8 Series tractors.
Designworks believes in creating designs that are innovative, timeless and sustainable.
Designworks has offices in North America, Europe and Asia.