Too Faced is a high-end makeup brand that offers a wide range of designer beauty products for the face, eyes, and lips. The company is known for its playful and innovative approach to makeup, as well as its commitment to using high-quality, cruelty-free ingredients.
Founded in 1998 by Jerrod Blandino and Jeremy Johnson
Acquired by Estée Lauder Companies in 2016
Expanded their product line to include skincare products in 2019
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A medium-to-full coverage foundation that provides a natural, radiant finish. Infused with coconut water and hyaluronic acid, it delivers long-lasting hydration and brightens the skin's appearance.
A highly-reviewed mascara that provides volume, length, and curl to lashes. The hourglass-shaped brush coats every lash with its collagen-infused formula for dramatic results.
A 16-shade eyeshadow palette that features a range of chocolate-inspired shades in matte and shimmer finishes. Infused with antioxidant-rich cocoa powder, the shades have a rich, velvety texture and smell like chocolate.
Yes, Too Faced is cruelty-free and does not test any of its products on animals. However, the brand is owned by Estée Lauder Companies, which is not a cruelty-free company.
While Too Faced offers some vegan products, not all of their products are vegan. The brand is committed to using cruelty-free ingredients but some products may contain animal-derived ingredients such as beeswax or carmine.
This depends on personal preference, but some of Too Faced's most popular products include the Born This Way Foundation, Better Than Sex Mascara, and the Sweet Peach Eyeshadow Palette.
Too Faced products can be purchased on the official Too Faced website, as well as at Sephora, Ulta, and other high-end beauty retailers.
Too Faced is known for its playful and innovative approach to makeup, as well as its use of high-quality, cruelty-free ingredients. The brand also has a strong focus on creating products that are fun and easy to use, making them accessible to makeup beginners.