Dark & Lovely is a brand of hair care products for people with natural black hair. Their products are designed with the unique needs of natural Black hair in mind and aim to help people of color embrace and celebrate their natural hair.
Dark & Lovely was launched in 1972 by SoftSheen, a subsidiary of L'Oreal USA.
It was the first product on the market to address the unique needs of African American women's hair.
Over the years, the brand has expanded its product line to include hair color, relaxers, styling products, and more.
In 2020, the brand underwent a relaunch and updated its branding and product offerings.
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This leave-in spray is designed to provide intense moisture and nourishment to natural Black hair. It helps to detangle hair and reduce breakage.
This hair color spray is designed to provide bold color results on natural Black hair. It is quick and easy to use and comes in a variety of shades.
This leave-in spray is designed to protect hair from heat damage and breakage. It helps to detangle and moisturize hair while also providing heat protection.
Dark & Lovely offers a range of hair care products for natural Black hair, including shampoos, conditioners, styling products, and hair color.
Dark & Lovely is not currently cruelty-free. They test their products on animals in order to meet the regulatory requirements of some countries.
Yes, Dark & Lovely products can be used on relaxed hair. However, it is important to note that some products may not be suitable for all hair types and it is important to read the product labels before use.
The frequency with which you should use Dark & Lovely products depends on your hair type and its unique needs. It is best to follow the instructions on the product label or consult with a hair care professional for personalized advice.
Some Dark & Lovely products do contain sulfates, while others are sulfate-free. It is important to read the product label before use to determine if it contains sulfates or not.