Dark and Lovely is a brand of hair care products primarily targeting people of color. The company offers a range of hair products designed to improve manageability, softness, and moisturization of Afro hair. The brand is known for its hair relaxers that offer natural hair solutions that have been trusted for over 45 years.
Founded in 1972 by Edwin Louison and Michael Rossouw in Chicago
Acquired by Soft Sheen Products in 1998; now a subsidiary of L'Oreal USA
First brand to introduce a No-Lye Relaxer, which revolutionized the hair care industry
The brand has won several awards over the years, including the Beauty Awards from Essence magazine and the Best Relaxer from Sophisticate's Black Hair
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This relaxer kit helps to soften and straighten naturally curly or frizzy hair, making it easier to manage and style.
This hair butter is designed to nourish and protect hair against damage and breakage, making hair smoother, softer, and more manageable.
This shampoo is formulated to provide nourishing moisture to dry or damaged hair, strengthen hair strands, and prevent breakage.
Dark and Lovely is designed primarily for natural Black hair, but it can be used on other hair types with caution.
The No-Lye Relaxer is less harsh on the scalp and hair than the Regular Relaxer. It is also less damaging to hair's natural elasticity.
Apply a small amount of shampoo to wet hair, massage into a lather, and rinse thoroughly. Repeat if necessary.
The brand uses a range of ingredients in its products, depending on the specific hair care need. Some common ingredients include shea butter, coconut oil, argan oil, and glycerin.
Most Dark and Lovely products have a shelf life of 2-3 years if stored properly in a cool, dry place.