Alterna is a luxury haircare brand that offers salon-quality products made with natural, high-quality ingredients. The brand prides itself on being free from harsh chemicals like parabens, sulfates, and phthalates, and is committed to using eco-friendly packaging for its products.
Founded in 1997 by a group of haircare industry veterans
Known for being one of the first haircare brands to use ingredients like caviar and hemp in its products
Acquired by Henkel Beauty Care in 2020
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A sulfate-free shampoo that helps to hydrate and protect hair from environmental stressors. Contains ingredients like caviar extract and vitamin C.
A volumizing shampoo that helps to add body and fullness to hair. Contains ingredients like bamboo extract and rice protein.
A lightweight styling mist that helps to add volume and control to hair. Contains ingredients like caviar extract and panthenol.
While Alterna haircare products are not 100% natural, the brand does use natural and high-quality ingredients in its formulations, with a focus on being free from harsh chemicals like sulfates and parabens.
No, Alterna haircare products are not tested on animals and the brand is committed to being cruelty-free.
Yes, many of the Alterna haircare products are formulated without sulfates and other harsh chemicals that can irritate sensitive scalps.
This can vary depending on individual preferences and budgets, but many people find that the quality and performance of Alterna haircare products justifies the higher price point.
This can vary depending on the specific product and individual hair type and concerns. It is best to follow the instructions on the product packaging or consult with a haircare professional for personalized recommendations.